In three days, the events moved the entire ecosystem and showed significant growth in various professional categories
The 15th edition of EXPOBOR and PNEUSHOW, the main business events for the rubber and tire retreading market, ended last Friday (28) at Expo Center Norte in São Paulo. For three days, it brought together the main players in these markets, providing a unique environment for networking, business, innovation and news. EXPOBOR and PNEUSHOW 2024 marked not only the annual meeting of the sector, but also the significant milestone of 15 editions.
The fairs were visited by 9,600 people, showing a 20% increase in attendance compared to the last edition. Industry professionals from all Brazilian states and 20 countries took part in the various activities, including talks and exhibitions, promoting business and finding out what’s new in the sector from the 193 exhibitors.
“The diversity of exhibitors and the variety of products presented were highlights of this edition, which showed the innovation and sustainable actions that constantly drive the rubber industry. From large companies to new exhibitors, EXPOBOR and PNEUSHOW 2024 provided an environment conducive to the exchange of ideas, the launch of innovative products and the strengthening of strategic partnerships,” says Renato Cordeiro, head of product at Francal, the organizer of EXPOBOR and PNEUSHOW.
Strategic insights
In addition to presenting news and trends, EXPOBOR and PNEUSHOW featured a program of lectures and debates with industry experts, who presented ideas, strategies and trends for the future of the segment. In all, there were more than 15 presentations on the two stages, which exceeded 30 hours of programming and were attended by more than a thousand spectators.
CELEBRATING INNOVATION AND EXCELLENCE IN THE BRAZILIAN INDUSTRY
The rubber and tire retreading sector celebrated the innovation and excellence of the Brazilian industry at the ceremony to announce the winners of the first edition of the Expobor Brasil Award and the Renova Pneu 2024 Award, novelties of the 15th edition of the EXPOBOR and PNEUSHOW fairs.
Created to highlight and encourage the Brazilian rubber artifacts market, the Expobor Brasil Award has the expertise of Francal, EXPOBOR and the seal of approval of the Union of Rubber Artifacts and Tire Retreading Industries of the State of São Paulo (SINDIBOR) and the Brazilian Rubber Artifacts Industry Association (ABIARB).
The RenovaPneu 2024 Award, in turn, is an initiative promoted by Francal and PNEUSHOW, with the support of the Brazilian Association of Tire Retreaders of the State of São Paulo (ARESP), and the Brazilian Association of the Tire Retreading Segment (ABR), with the aim of recognizing and celebrating excellence, innovation and sustainability in the tire retreading sector.
The RenovaPneu 2024 Award, in turn, is an initiative promoted by Francal and PNEUSHOW, with the support of the Brazilian Association of Tire Retreaders of the State of São Paulo (ARESP), and the Brazilian Association of the Tire Retreading Segment (ABR), with the aim of recognizing and celebrating excellence, innovation and sustainability in the tire retreading sector.
One of the highlights of the ceremony was the celebration of the presence of women in the industry. The winner in Women in Retreading, one of the categories of the RenovaPneu 2024 Award, was Caroline Maldaner, from FM Pneus.
The ceremony also paid tribute to Edgar Solano Marreiros, founder of Produflex and one of the creators of EXPOBOR.
Finally, the big winners of the Excellence category were announced, rewarding the companies that received the highest number of votes combined from all the participants in each competition.
For the Expobor Brasil Award, Central das Correias e Correntes & Mendonça Borrachas won the Excellence category. In the Renova Pneu 2024 Award, the big winner was VIPAL Borrachas. The two winning companies were awarded a trip to an international event in the sector in 2025.
Exhibitor’s opinion
– “EXPOBOR and PNEUSHOW are showcases of the highest quality for bringing news to the public, solutions for dealers and fleet owners, reviewing partners and customers; from news on cargo tires to our line developed especially for electric cars. These events have synergy with our purpose at CantuStore of opening up paths for people and business, a fair we couldn’t miss” – Beto Cantu, CEO of CantuStore;
“I would like to express our deepest thanks to the EXPOBOR and PNEUSHOW teams for putting on these exceptional fairs in 2024. The events stood out both in terms of the number of visitors and their qualifications, welcoming visitors from all over the country and South America. During the fairs, we managed to close three exports to South American countries, demonstrating the success and importance of the events. It was a sensational and first-class experience. We congratulate the entire team involved and note that we will be present again at the next edition” – Alexandre de Sá Pereira, director of Emblemax;
“We are delighted to be taking part in yet another edition of EXPOBOR and PNEUSHOW, which are the leading international fairs for rubber technology, machinery and artifacts, bringing together the biggest players in the sector to present innovations, exchange knowledge and close deals. This event is an essential meeting point for all those involved in the rubber production chain, providing a showcase for market launches and trends” – Cristina Jt La Barros, Global Sales Manager at Nitriflex;
– “In its 2024 edition, EXPOBOR and PNESHOW are consolidated as Brazil’s main trade fairs for the tire retreading segment and one of the most important in Vipal’s calendar. It is with great pride and recognition that we have followed the growth of the event over the years, the arrival of more exhibitors, the record attendance and the increasingly qualified discussions. Our main objective of demonstrating that ‘Whoever has Vipal, has everything’ was achieved. We were able to get close to the refurbishers in the Authorized Network, listen to the needs and suggestions of our partners and reinforce our commitment to innovation, excellence in service and the quality of products and services. We end this year’s participation with a positive balance in every sense” – Ivanir Canevese, national manager of Vipal’s authorized network;
– “Trade fairs are excellent opportunities to strengthen our commercial and personal relationships with customers and potential customers. The events provide a dynamic and interactive environment, allowing us to present PireRenova, our latest launch, with great visibility. The connections made and the business opportunities that arose are proof of the success of this initiative” – Tadeu Silva, commercial director of Pirenópolis Industria de Plástico;
– “The fair exceeded our expectations. The event is vibrant and full of energy. We strongly recommend the fair to our customers and industry partners” – Jake Esola, global sales director at RJS;
– “We at Univar Solutions brought to EXPOBOR, in addition to our entire portfolio for the rubber market, with all the solutions for our customers, a new partnership with PCBL, the largest carbon black manufacturer in India and the seventh largest in the world, with a capacity of more than 900,000 tons per year. It has been offering a complete line of carbon black with excellent quality and this quality has already been proven by our customers. So it’s this launch that we’re doing here at the fair, this partnership that tends to shake up the rubber market a lot” – Raphael Carrieri, head of sales at Univar Solutions in Brazil;
– “ABRERPI’s presence here at EXPOBOR and PNEUSHOW 2024 allowed us to make a lot of contacts with importers, manufacturers and the tire market as a whole. ABRERPI is made up of 16 recyclers, and we have operations in 22 states in Brazil, so it’s important for us to be present in this market. The fairs were very focused and directed at the public present, so it’s a very good place for us to be present, showing our work, taking the opportunity to pass on messages of sustainability, which is present in our lives, in companies and which is part of our reality today, so our participation here was very good and positive” – Joel Custódio, president of ABRERPI, the Brazilian Association of Waste Tire Recycling Companies.
SERVICE
Official EXPOBOR and PNEUSHOW 2024 website – click here
EXPOBOR AND PNEUSHOW 2024
Days and times: From June 26 to 28, from 1 p.m. to 8 p.m.
Venue: Expo Center Norte – Rua José Bernardo Pinto, 333, São Paulo – SP
Official EXPOBOR and PNEUSHOW 2024 website – click here
Official registration page – click here
About EXPOBOR
EXPOBOR, the main and largest rubber technology event in Latin America, brings together products, machinery, solutions and innovations for the production of rubber artifacts in various industrial segments, such as the automotive industry, mobility, footwear, oil, pneumatics, steel, electronics, construction, hospitality, among others. The fair offers a complete experience, including exhibitions, networking, business opportunities, congresses, seminars, lectures and special projects in partnership with academic and sector entities, making it an international benchmark in industrial technology.
About PNEUSHOW
PNEUSHOW is the sector’s leading trade fair, presenting products, machines, solutions and innovations that cover all stages of a tire’s useful life. Manufacturers, dealers, retreaders and transporters come together every two years to drive the evolution of technology on wheels and contribute to a more sustainable society. PNEUSHOW offers a complete experience for participants, with exhibitions, networking opportunities, congresses, seminars, lectures and special projects developed in collaboration with academic partners and representative sector entities. The event is an international reference in tire production and retreading technologies, connecting the present with the future of innovation in mobility.
About Francal
Francal was founded in the city of Franca, in the interior of São Paulo, in 1969. For 55 years it has contributed to fostering economic and social development, operating in 15 multiple sectors, attracting connections between national and international companies. In more than five decades, we have become one of the largest and most solid event promoters in the country and today we have 16 fairs in our portfolio. In 2024, established as an ecosystem for events, Francal envisions an upwardly mobile future in offering connections and advancing business.